In 1924 Briggs & Stratton Corporation of Milwaukee, Wisconsin, sold the rights to the successful Red Bug Buckboard they had been building—and which they had acquired from A.O. Smith Corporation. The buyer was the Automotive Electric Service Corporation of North Bergen, New Jersey. Production of the Red Bug, sometimes called the Auto Red Bug, continued, using the Briggs Motor Wheel. Automotive Electric Service started to build some Red Bugs with electric motors, notably the 12-volt motors used as starters on 1920s Dodges. Red Bugs were sold through the upmarket sporting and apparel retailer Abercrombie & Fitch in New York City, as well as high-end toy store F.A.O. Schwartz. Red Bugs continued in production until the late 1920s. During that period a fleet of Red Bugs went into rental service on Jekyll Island, an exclusive resort off the coast of Georgia where there were no gasoline-powered cars.
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